THE WALK

COULD YOU DO IT?

How to get people excited about the movie theme?

Insight

A movie based on the true story of French high-wire artist Philippe Petit's walk between the Twin Towers of the World Trade Center. Dangerous, bold, exciting!

Idea

Play with people’s natural fear when exposed to heights in a teasing tone ‘Could you do it?’. Challenge them to test their balance using their phone while taking the place of the movie’s main character walking on the wire.

Behind the scenes features

Animation
Gyroscope
Video
  • MORE PROJECTS