SNAP UP SUMMER

SNAP IT BEFORE IT’S GONE

How to get people interested in yet another summer promotion?

Insight

Unfortunately summer doesn't last forever, so you better grab it before it’s gone.

Idea

This was the insight for this year’s L&P summer promotion. Snap Up Summer! To win an amazing summer experience for 10 mates all you had to do was take a snapshot of the iconic L&P lemon as it quickly animated on screen. Grab it before it’s gone! Upload the snapshot with the lemon and you were immediately into the draw for this promotion.

Impact

1.06%

CTR

10%

Engagement Rate

The campaign exceeded targets by 150% with a 1.06 % CTR. An 10% engagement rate puts it above the 7.5% industry benchmark.

Behind the scenes features

Animation
Screengrab
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