EAT BRIGHTER LIVE LIGHTER

IT'S ALL ABOUT COLOR!

Everyone knows the importance of Fruit and Vegetables for your health – but how dull and boring can they be?!

Insight

Color = exciting, fun, energetic!

Idea

"Eat Brighter, Live Lighter"

The mobile ad features a 360 panorama of various colorful backgrounds. Users can rotate around with their phones to see an almost hypnotic, colorful array of veggies and fruits - as if they were inside a rainbow. The faster they rotate, the faster they go through the array of colors, and the more exciting the experience becomes. Each of the veggies/fruits is clickable and gives the user more information about the beenfits of eating from that particular color group.

Behind the scenes features

360° Panorama
Gyroscope
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