How do you make your new shoe design standout from the rest?
By highlighting the key design feature that differentiates the shoe we can entice interest and make the design memorable and desirable.
Using the devices native ‘tilt’ feature, we built a creative whereby each time the user tilted their device, it would transition the background to a different print – representative of the different prints available with the Supershell shoe. An easy mechanic but innovative way of showcasing the key product freature!
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