ADIDAS SUPERSHELL

STAND OUT BY DESIGN

How do you make your new shoe design standout from the rest?

Insight

By highlighting the key design feature that differentiates the shoe we can entice interest and make the design memorable and desirable.

Idea

Using the devices native ‘tilt’ feature, we built a creative whereby each time the user tilted their device, it would transition the background to a different print – representative of the different prints available with the Supershell shoe. An easy mechanic but innovative way of showcasing the key product freature!

Behind the scenes features

Animation
Accelerometer
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